Evidence-led DTC growth,
written down
Six disciplines run by one team against one plan, with the read in writing every Monday and every account in your name.
One team, six channels.
The same people read all six channels, so the plan is one document and the number is one number.
Analytics
Attribution stated plainly
Social
Creative-led paid social
Conversion
Landing pages and checkout
Search
Paid and organic search
Acquisition, retention
and the page between
Work that shows its working
A checkout baseline
A checkout taken from guesswork to a measured baseline.
Learn moreFive dashboards folded into one page
Reporting reduced to one written page a week.
Learn moreA creative pipeline
Creative judged by what it moved, on the Monday page.
Learn moreOne budget for search and social
Two channels planned and read as one budget.
Learn moreA retention loop read in writing
Repeat purchase treated as the first number, not the last.
Learn moreTurn tests into decisions
A test we cannot read is a guess with extra steps, so the tracking is checked first and the result is written down whether it won or not.
Specialists, in sync
Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.
Let's talkHow we decide,
written down
We brief creative against the read
Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.
We agree the question before the data
One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.
We read the retention loop before touching it
Every customer journey is a series of decisions, so we read the loop in writing first and change one part of it at a time.
Start with
a read
The questions
we get first
Can we start with one channel?
Yes. Many engagements start with the read and one channel and add the others when the number justifies it.
How do we define success?
One number, agreed in week one and written into the first read. Everything else on the Monday page is context for that number, and the misses are listed before the wins.
Is there support after a test ships?
The Monday read continues for as long as the engagement does; a shipped test is read every week after.
What data do you need access to?
Analytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.
Read, plan, ship, measure
How the work
is set up
How the fee, the data and the reporting are set up, in one place.
- The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
- The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
- Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
- Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.
- Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
- One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.